This kit is great value at $24.15 which is 25% off RRP!! The word "Play" in the second layout is from the Heidi Swapp stamp that comes with the kit .... NOT a stamped image ... but an actual stamp you can do yourself and then you have it to keep forever!!
There are 3 other kits available at the moment too .... and there are more great examples on the D-lish Kits blog. Be sure to head on over and check them out!!!